Anthony Andujar jr
3/18/14
Prof: Dr. C.J. Smith
Eng101
In Eric Schlosser's Fast Food Nation, the general Info of Chapters 1-3 of the book explains and examines the start of the fast food industry. Its roots as well as its steady development to the powerful industrial force that it is today. These chapters explore the similar themes of military and fast food. How specific people used militaristic approaches to getting target consumers and making sure to keep a market and reap profits. Its approach also translates in their effort on their work/labor force and their environments.
3/18/14
Prof: Dr. C.J. Smith
Eng101
In Eric Schlosser's Fast Food Nation, the general Info of Chapters 1-3 of the book explains and examines the start of the fast food industry. Its roots as well as its steady development to the powerful industrial force that it is today. These chapters explore the similar themes of military and fast food. How specific people used militaristic approaches to getting target consumers and making sure to keep a market and reap profits. Its approach also translates in their effort on their work/labor force and their environments.
One must wonder, has the fast food industry always used the militaristic
route, and if so, to what extent?
In Chapter 1 The book starts off with Carl N. Karcher, and his humble beginnings, as a young man who had a job of his own, and over time would buy food carts like hotdog/frankfurter stands. It examines the origins of where the fast food industry was born, which was in Southern California. As the chapter progresses, we see the failures and achievements of some of the fast food restaurants that have come and passed. But out of the ashes of most failures, there were some that rose above, persevered and have become some of the industry giants/competitors of the fast food industry such as McDonalds and other franchises.
In Chapter 2 Schlosser examines Ray Kroc and Walt Disney's childhood as well as their contribution and rise to the very companies that partly rule the world, which is McDonalds and Disneyland. Both Kroc and Disney served in World War 1, Kroc was and Disney were part of the ambulance corps, and Disney made propaganda films about nuclear bomb shelter techniques. These key factors contributed to their militaristic approach and view on how to get their target audience no matter what after World War 1 as well as World War 2. They would eventually merge their companies efforts due to commercial and market interest and are now two of the biggest Fast Food /Entertainment Giants in the world. While that was going on, Carl N. Karcher was building his independent restraint franchises as the fast food industry was blooming.
In Chapter 3 Schlosser examines the significance of Colorado and its history, going in depth about how industrial fast food chains managed to get their hands in on them. This effort to generate brand loyalty since Colorado was the kind of place that was up for grabs in terms of location and technology. With the technological advancement that was being produced in Colorado, has helped McDonalds expand its reach around areas that almost seem rural. The main issue of each chapter is the predatory approach to the consumers as sheep to prey upon again and again. With out giving consumers a chance to breath. The chapter also examines how fast food industries do not supply enough pay for minimum wage workers, which consist of youth, immigrants and the poor as seen in chapter 3(p.77). Schlosser also mentions with in each of the chapters how corporations try to commit scams and illegal activities to further their control over workforce and environments.
In Eric Schlosser's Fast Food Nation chapters 1-3, he explores the different aspects and beginnings of the fast food industry and how they have transcended over time. The chapters explored the humble beginnings of the fast food industry and the key players that were involved in making the franchises that are in power today. When one looks at the development of theses franchises, one could
Compare it to Anakin Skywalket of Staw Wars or Magneto of the X-men. Both started off as young , promising men with good intentions, but over time are corrupted by their own visions . The chapters also go in depth with the very men who elevated their respected companies through militaristic approaches. The general theme of each of these chapters that keep recurring is the militaristic theme of power over the market and consumer, divide and conquer. This militaristic theme is the main looming figure of what the chapters establish and foreshadow what lays in the next few chapters ahead.
In Chapter 1 The book starts off with Carl N. Karcher, and his humble beginnings, as a young man who had a job of his own, and over time would buy food carts like hotdog/frankfurter stands. It examines the origins of where the fast food industry was born, which was in Southern California. As the chapter progresses, we see the failures and achievements of some of the fast food restaurants that have come and passed. But out of the ashes of most failures, there were some that rose above, persevered and have become some of the industry giants/competitors of the fast food industry such as McDonalds and other franchises.
In Chapter 2 Schlosser examines Ray Kroc and Walt Disney's childhood as well as their contribution and rise to the very companies that partly rule the world, which is McDonalds and Disneyland. Both Kroc and Disney served in World War 1, Kroc was and Disney were part of the ambulance corps, and Disney made propaganda films about nuclear bomb shelter techniques. These key factors contributed to their militaristic approach and view on how to get their target audience no matter what after World War 1 as well as World War 2. They would eventually merge their companies efforts due to commercial and market interest and are now two of the biggest Fast Food /Entertainment Giants in the world. While that was going on, Carl N. Karcher was building his independent restraint franchises as the fast food industry was blooming.
In Chapter 3 Schlosser examines the significance of Colorado and its history, going in depth about how industrial fast food chains managed to get their hands in on them. This effort to generate brand loyalty since Colorado was the kind of place that was up for grabs in terms of location and technology. With the technological advancement that was being produced in Colorado, has helped McDonalds expand its reach around areas that almost seem rural. The main issue of each chapter is the predatory approach to the consumers as sheep to prey upon again and again. With out giving consumers a chance to breath. The chapter also examines how fast food industries do not supply enough pay for minimum wage workers, which consist of youth, immigrants and the poor as seen in chapter 3(p.77). Schlosser also mentions with in each of the chapters how corporations try to commit scams and illegal activities to further their control over workforce and environments.
In Eric Schlosser's Fast Food Nation chapters 1-3, he explores the different aspects and beginnings of the fast food industry and how they have transcended over time. The chapters explored the humble beginnings of the fast food industry and the key players that were involved in making the franchises that are in power today. When one looks at the development of theses franchises, one could
Compare it to Anakin Skywalket of Staw Wars or Magneto of the X-men. Both started off as young , promising men with good intentions, but over time are corrupted by their own visions . The chapters also go in depth with the very men who elevated their respected companies through militaristic approaches. The general theme of each of these chapters that keep recurring is the militaristic theme of power over the market and consumer, divide and conquer. This militaristic theme is the main looming figure of what the chapters establish and foreshadow what lays in the next few chapters ahead.
Good summery. Doesn't really respond to the directions. Re-read instructions and pin point an argument the author is making to summarize not the chapters in general. Also short of 500 words. Very detailed and distinctive layout.
ReplyDeleteThanks for the heads up, I'll rework the frame work and add some pin pointing arguments. and 500 words? ooh wee, I'll edit and keep an eye out for that, thanks for the comment.
ReplyDeleteGood summery well written but be sure to have a argument/ thesis statement what your are trying o prove or what our opinion is on the essay, without an argument its would just be a summary.
ReplyDelete